westminster digital

THE CHANGING FACE OF POLITICAL PR

BRAND | IDENTITY

challenge

Westminster Digital had arrived at a pivotal junction in their quest to establish themselves as first candidates for all things political PR - they had built a solid reputation in the chamber but had aspirations stretching far beyond the halls of Westminster. They had grown exponentially and built an incredible offering, however they now needed a vehicle to leverage their experiences to appeal to a wider audience.

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Previously billed as ‘the digi-kids of Westminster’ the company were now the experts; they had grown up, and needed a positioning to suit. ‘the digital PR and public affairs agency’ encapsulated their unique approach and service; positioning them as the go-to strategic PR agency inside and outside of Westminster.
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Supporting this new positioning was the visual language proposition ‘Creative Intelligence’, which encompassed the fluid relationship between the team and their versatile approach to projects - a culmination of strategy, analysis, feedback, executed through inspired application.

the digikids of westminster

are all grown up

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result

Following the project, Westminster Digital have been able to open up their offering with a wider range of organisations, breaking themselves out of the space they had previously been confined to, creating more opportunities, stronger partnerships, and a unified vision for the future.

“Dooka are the best at what they do.
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They helped us rediscover our company values and built our re-branding around our company goals.
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The level of understanding and insight that they achieved through discovery sessions with our employees, our clients and our board meant that all creative decisions had a very clear purpose and a measurably positive impact on our business.“

Tom dixon, managing director

related work

SPIRITUALITY FOR EVERYONE

brand | IDENTITY

kitchen conviviality

brand | IDENTITY | WEB

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