Brentwood, IRCL and Capcom are communications companies that specialise in radio connections for working environments including schools, warehouses and larger offices.
Pandemic hits, the businesses they work with still needed to operate safely with Covid measures. They wanted to use their existing network and logistical framework to deliver an alternative product line. Dooka were asked to create a marketing campaign that highlighted their new product line and it’s use within those industries.
Dooka recognised at the start of the of the pandemic a lot of the graphical content that was being used was very clinical, scary and almost hazardous. We wanted to create an image of getting back to normal Without the scaremongering that had been attached to other communications and portray these products as the opportunity to businesses operating as normally as possible. Using isometric graphics were a great way of displaying simple settings and featuring them as floating islands allowed them to work independently.
