Upon a change in COVID regulations, in mid 2021, venues could open for takeaway options. Thomas Straker envisioned launching a Pop-Up restaurant to celebrate, that reflected the exclusivity of street fashion drops whilst encapsulating his affinity for Italian flare. Supported with the power of his social media audience, the limited tickets would generate a hype unparalleled by existing options; a restaurant experience on the streets.
When strategising around a name, there seemed no other choice. “Right Then” had become somewhat of a catchphrase throughout Tom’s social presence and perfectly captured the impulsive nature of the Pop-Up.
Right Then was a roaring success and just what the people wanted, selling out for 12 consecutive weeks. The shot-gun project led to dooka and Thomas Straker collaborating again on Tom’s personal brand and website, which you can find here.
“The boys at dooka took our vision, stretched and challenged us with it and ultimately helped hone it into a solid foundation.
They are more than just a group of creatives, their commercial awareness also helped guide our business strategy.“