Will of WhatWillyCook fame is a beacon of cooking, comedy and creativity. It only takes a few scrolls of his Instagram page to fully immerse in the wonderful world of Willy and see how his rise to success has been so meteoric. We were honored to be trusted with the development of his personal brand and website at a time where he was transitioning into a viable brand partnership entity.
Importantly, we needed his online presence to be as unique as the character behind the lense, through every detail we produced. The website has to be something completely bespoke, along with the identity, whilst also being inherently Will. This meant taking inspiration from British comedy, fashion, music, and creating a platform for Will to shape - not only through cooking videos but also any other direction Will wanted to move into in this embryonic stage of his career.
This inspired the transition from ‘WhatWillyCook’ to ‘WhatWilly’, giving the genius freedom to roam the plains of the internet and find exciting corners to indulge himself in. Since developing the brand Will has carried on his escalation to become one of the most sought after food influencers online, hosting a variety of shows, pop-ups and collecting a legion of loyal fans along the way.
“Dooka are a joy to work with and have been absolutely key in helping me to grow and build my brand. I love them deeply and anyone who works with them will quickly see why.”