coppersmiths rum

rum returns with a punch

BRAND
challenge

The artisan drinks business is booming. The market is constantly growing with new quirky concoctions and trend based recipes to satiate the need of the modern consumer looking for something different. Coppersmiths Rum saw this opportunity and wanted to lean into a drink they love, whilst shaking up the market’s current offering to bring more people into the world the Barbadian born liquor.

The Coppersmiths team wanted to move away from tradition and create a drink that transcended both new adopters and experimental connoisseurs. Orange and Ginger leads the entry as the flagship flavour combination.

result

Dooka helped align the founders on their mission and target audience, whilst developing an introductory visual system to help bring the concept to life.

Cool, contemporary, crisp and come-back-for-more, Coppersmiths Rum satiates both a market need and all of the curious tastebuds it touches.

"The team at Dooka were great from start to finish. We had no idea what we wanted but the team expertly created a narrative for us to follow. A combination of breakouts and workshops allowed us to realise our vision. The support has been fantastic and we hope to continue our relationship with Dooka as we develop as a brand."

Tom williams, co-founder

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