Westminster Digital had arrived at a pivotal junction in their quest to establish themselves as first candidates for all things political PR - they had built a solid reputation in the chamber but had aspirations stretching far beyond the halls of Westminster. They had grown exponentially and built an incredible offering, however they now needed a vehicle to leverage their experiences to appeal to a wider audience.
Previously billed as ‘the digi-kids of Westminster’ the company were now the experts; they had grown up, and needed a positioning to suit. ‘the digital PR and public affairs agency’ encapsulated their unique approach and service; positioning them as the go-to strategic PR agency inside and outside of Westminster.
Supporting this new positioning was the visual language proposition ‘Creative Intelligence’, which encompassed the fluid relationship between the team and their versatile approach to projects - a culmination of strategy, analysis, feedback, executed through inspired application.
Following the project, Westminster Digital have been able to open up their offering with a wider range of organisations, breaking themselves out of the space they had previously been confined to, creating more opportunities, stronger partnerships, and a unified vision for the future.
“Dooka are the best at what they do.
They helped us rediscover our company values and built our re-branding around our company goals.
The level of understanding and insight that they achieved through discovery sessions with our employees, our clients and our board meant that all creative decisions had a very clear purpose and a measurably positive impact on our business.“